Balancing Act: Navigating a Busy Life as a Business Owner Without Saying I'm Too Busy
- joel-gilchrist
- Jun 1
- 3 min read
Running a business means juggling many responsibilities every day. From managing clients to handling administrative tasks, the list never ends. While it might seem like I’m always busy, I prefer to share what I do rather than simply say, “I’m too busy.” This post offers a transparent look at how I manage my time and tasks, and how I plan to keep improving my balance without sounding overwhelmed.

Daily Responsibilities That Fill My Day
Each day brings a mix of activities that keep my business running smoothly. Here’s a breakdown of what a typical day looks like:
Client care: Writing detailed soap notes after each appointment ensures I track progress and plan next steps.
Cleaning: I clean the workspace before and after appointments to maintain a professional and safe environment.
Communication: I respond to over 20 text messages and 10 phone calls daily, addressing client questions and coordinating schedules.
Marketing: I spend time promoting my services, connecting with potential clients, and maintaining my online presence.
Self-care: I dedicate 15 to 30 minutes daily to self-care, which helps me stay focused and energized.
Travel: Moving between appointments or events takes time, adding to the day’s demands.
Preparation: I spend about 15 minutes prepping between clients to ensure each session is personalized and effective.
Study: I allocate 30 to 60 minutes daily to study for the National Licensed Massage Therapist (NLMT) exam, keeping my skills sharp.
These tasks fill my day, but they also keep my business thriving and my clients satisfied.
Weekly Tasks That Keep Things Moving
Beyond daily duties, weekly tasks require attention to keep the business growing and organized:
Marketing events: Attending or hosting events helps build connections and attract new clients.
Administrative work: Paperwork, billing, and scheduling take time but are essential for smooth operations.
Client follow-ups: Checking in with clients when necessary ensures they feel supported and valued.
Balancing these weekly tasks with daily responsibilities requires careful planning and discipline.
Goals to Improve Balance and Efficiency
To manage my workload better, I’ve set clear goals for the coming months:
Exercise: Adding 30 minutes of cardio daily to boost energy and reduce stress.
Continuing education: Studying more to earn Continuing Education Units (CEUs) for the year.
Laundry service: Hiring help for laundry to save time and focus on business priorities.
Taxes: Catching up on taxes to avoid last-minute stress.
Medical insurance: Securing coverage for myself, five employees, and possibly a business partner.
These goals aim to improve my health, reduce stress, and create a more sustainable work routine.
Plans for Growth and Expansion
Looking ahead, I want to grow the business thoughtfully:
Mobility 2.0: Launching an updated mobility program to better serve clients.
Hiring: Bringing on two licensed therapists and one administrative assistant by January 1st to share the workload.
Additional Services: Soft launch of our new hyperbaric chamber recovery services.
These plans will help me serve more clients while maintaining quality and balance.
Practical Tips for Business Owners Managing a Full Schedule
If you’re a business owner juggling many tasks, here are some strategies that work for me:
Block time for specific tasks: Set aside dedicated time for admin, client care, and marketing to avoid multitasking.
Use technology: Scheduling apps and reminders help keep track of appointments and deadlines.
Delegate when possible: Hiring help for routine tasks frees up time for higher-value work.
Prioritize self-care: Even short breaks for exercise or relaxation improve focus and productivity.
Set realistic goals: Break big projects into smaller steps to avoid feeling overwhelmed.
Applying these tips can help you manage your workload without constantly feeling busy.
Staying Transparent Without Saying “I’m Too Busy”
Instead of telling clients or colleagues I’m too busy, I share what I’m working on and how I manage my time. This approach builds trust and shows commitment without sounding overwhelmed. For example, I might say:
“I’m currently focusing on improving client care and expanding our services.”
“I’m balancing daily appointments with ongoing education to serve you better.”
“I’m working on hiring new team members to provide more availability.”
This way, I communicate clearly while maintaining a positive, proactive tone. I am currently about 4-5 weeks booked out. In addition, I am so excited to introduce The Summer of Saving where there will be a new discount or special on all of our services. Thanks for spending the time getting to know me.





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